More positive actions are taking place as Escom have announced the arriva) of a further 37 stores to their already 127-strong retail outtet force. in further plans to broaden their pubtic image, 1 Juty saw the unveiting of their first steps into TV advertising on British television. The campaign tasted two weeks and depicted a '40's-styte détective offering advice to a confused female PC buyer. White in this instance Escom are plugging the PC. it's another sign of their com-mitmen! to making an impact on the British high Street. The company are also considering TV commercial for the Amiga. but the main confirmed thrust for the relaunch witt be in the press. With this kind of muscle nurturing the Amiga. the hope is that there witt be a sotid retail platform and réputation already instatted by the time new stocks of Amigas are reteased which can only be good news for the machine. Meanwhile. there's more information this month for prospective 4000T owners apparentty. Escom are planning to bmid 22,000 system boards of the high-end Amiga machine in Phitadetphia 12,000 for the European market. 10,000 for the US market meaning that the China production tine witt not be operative for at toast a year. tf rumour is to be betieved. att 22,000 have already been bought by various distributors across the wortd. An unconfirmed rumour also (toating out of Escom is that negotiations with the Phitippine government to release the substantial Commodore inventory had in the Phitippines have been parity successfut. Some paris have already arrived in Germany. but talks are continuing between the government and Escom for the rest. Escom PC ad; TV conwnerefafs for tho Atrdga are undon cons deraMon at tho moment, but tho math advert sing thrust wiM ho tn tho pross More reseafth an thB 'ttEt H meluMne fatelift Just before going to print. the new logo for the Amiga machine came in via fax accompanied by the foüowing blurb: "The Amiga wordmark evokes both a classic and elegant feet as wett as a modem took. Bodoni. the font selected to build upon. is a classic font.