indeed. he's very quick to atiay any fears that European users may have about an American company exclusively owning Amiga têchnoiogy. Amor doesn't see CE! just focusing on the American market and intends to open headquarters in the UK, Germany and the Netherlands. He also pians to employ ex and current Commodore staff in the running of the new business: "There wii! be a very open approach to the company. " CEt's future pians involve constantty moving technology forward, maintaining price teveis at an afford-abie cost and deeper pénétration into the consumer market. Like C=UK. Amor wants to see Amigas as an intégrai part of any home entertainment system. On the professions) side. pians are afoot to make the Amiga surpass the likes of the Pentium and root itsetf firmly as the computer for animation and film. Amor wants to see a proper use of marketing to fuüy extol the virtues of the Amiga s muttimedia capabilities. "Commodore UK has always had a marketing probiem" said Amor. "Our pians involve advertising in the press. television and various other avenues on a gtobat scale." The que$ tion, as always though, is how can CE) afford this? According to Amor, his silent partner, a iarge, technological company, is committed to backing the Amiga to the hitt and, if succes$ fu! with the buyout, Amor ciaims that the silent partners name atone "wiii give the Amiga a iot of credibitity," Any concerns over the already deteriorating Amiga market are met with mixed feelings. Companies such as Scaia may weil have moved it$ focus from being exclusively Amiga-based over to other formats as weil, but Amor is quick to point out that he believes they are simply waiting to see what happens next. He goes further to State that pians are underway with certain developers to create exclusive packs to establish the Amiga name. On the other hand. frustration about the customer base is apparent as weil. He has been quoted as saying: "i think as every week passes the value of the company goes down. The sad part is that people are forgetting about the Amiga." Now. an end is in sight in the dim distance but no one is ciear when the final answer wiii rear its head. The most important product-seiiing season for any manufacturer is upon us and whoever grabs hold of the Amiga reins is going to find the road to financia! success a iong. uphiii struggle. AMIGA Computing