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Reader Service Card See us at the AmiEXPO in Washington, DC March 16-18 REPARTEE Comments, complaints, and concerns from Amiga World readers. Culprits?. .. J. VANDER Brook’s letter about the marketing and sales of .Amiga products (“Dealing with Dealers ’ Repartee, Jan. ’90, p. 8) was so much on target it’s uncanny! He’s right. Retail outlets that sell Amigas are not much more than personalized video arcades, where store staff engage in one-on- one sessions on games and in personal, time-consuming consultations on the use of the computer. On the other hand, stores that deal in IBM and or Apple products seem to take each customer more seriously. I suspect this is because (after all these years), the .Amiga line is still not being taken very seriously by the public. It’s thought of as just another great game machine. .And Commodore's answer to all of this? Running TV commercials with flying houses, and calling the whole issue “creativity.” G. Majewski Chicago, IL . Or Scapegoats? HAVING BEEN AN .Amiga salesman (and support person) for over two years, I was angered by Mr. Vander Brook's condemnation of the Amiga dealer as the source of poor .Amiga sales. Apple and IBM retailers have the reputation and excellent marketing of their respective companies to bolster the salability (and prices) of their products. .Amiga dealers typically have to do their own advertising to stir up business. They must explain why such a wonderful machine is not the leading computer, regardless of its excellent capabilities and low price. The lower cost of Amiga products result in smaller profits for the Amiga dealer, restricting their resources. That laser printer that Mr. Vander Brook wanted to see in every Amiga store would have cost the Amiga dealer around $ 4000 monev that the dealer could more effectively spend on software and hardware that the typical computer enthusiast would be more likely to buy. I also take offense to his attacks on the capabilities of dealership staffs. I was proud of everyone who sold and supported the .Amiga alongside me, and 1 did mv verv best to j j give my customers what they needed. At the store I worked for, we gave the customer free support for life. Also, the people who put products on back order are distributors, not dealers. Those matters are completely out of the dealer's control. I pray that people with this attitude about their Amiga dealer someday go into business for themselves, so that they can see what it is like in the dealer’s shoes. Commodore is causing poor Amiga sales, and the dealer is being made into the scapegoat. Nikola Derpich Watsonville, CA In the Name Of Science IN HIS NOVEMBER '89 edi- torial (“Chief Concerns,” p. 6), Doug Barney deplores the lack of marketing of the Amiga for applications such as multi- media, desktop video and animation. However, he makes no mention of the use of the Amiga for scientific analysis and presentation of data.

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Amiga World Vol 06 03 1990 Mar

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Amiga World Vol 06 03 1990 Mar

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